We sell both, so no spin
AI coach or human coach: which do you actually need?
Most companies answer this question with whichever one they sell. We sell both, so we can afford to be straight with you: they're for different people, and picking wrong wastes either your money or your results.
What the AI coach does brilliantly
The AI coach builds your program from your answers, sets your nutrition targets, adjusts both from your real logged data, answers questions in seconds at 2am, and never gets tired of you. For self-starters who mostly need the thinking done and a system that reacts, it delivers about 80 percent of what a coach does for a fraction of the price. That's not marketing maths, it's why we price it at $99 a month.
What only a human does
A human coach notices what you didn't log. They hear the thing under the thing on a check-in, call you out with the right amount of push for your personality, and carry you through the weeks where motivation is gone and an app notification would just get swiped away. Accountability to a person you don't want to disappoint is a different force than accountability to software. No AI replicates that yet, including ours, and we're not going to pretend otherwise.
How to tell which one you are
Choose the AI coach if you'll train when a good plan is handed to you, you like doing things on your own terms, or you want to prove to yourself you'll be consistent before investing more. Choose 1-on-1 coaching if you've repeatedly fallen off despite knowing what to do, you have a deadline or a big transformation ahead, or your situation is complicated enough that you want experienced eyes on it every single week.
You don't have to guess right first go
Plenty of our 1-on-1 clients started on the AI tier and upgraded when they wanted more support. Your logs, program and progress carry straight over because it's one system. Starting with the free trial is the lowest-stakes way to find out which type you are, and if it turns out you need a human, the discovery call is free too.
Self-starter? Start the free AI trial. Fallen off before despite knowing better? Book the free discovery call.